Briefly about the company
Prospect Mapping is a Swedish company whose mission is to make retail and its suppliers more data-driven and efficient. The company was founded in 2013 and today assists over a hundred brands within the retail sector. By combining validated data with interactive maps, we create powerful tools for establishment analyses, market insights, prospecting, district optimization, and much more. The company currently has clients throughout the Nordic region.
Media presence
Having an open mind can generate great things from unexpected meetings.
Prospect Mapping originated from just such an unexpected encounter at a coffee machine in Stockholm in 2013. There and then, Håkan Hünning and Henry Fosselius met and began talking about their respective backgrounds and areas of expertise. Quite quickly, they realized that the combination of Håkan’s expertise in database management and FMCG and Henry’s solid competence in digital maps was an excellent foundation for a business idea. The idea was as simple as it was obvious – to combine quality-assured data with interactive maps to visualize data in a digital map environment.
Said and done. Håkan’s database was given new life through Henry’s digital maps, and the result was presented to suppliers to the grocery trade as a digital and efficient solution to quickly optimize and find the right balance in their sales districts. The foundation was laid for the tool that today is called Sales Action Map.
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Along the way, the original database has evolved into what is today called Prospect Mapping Master Data – a comprehensive database with +80,000 points of interest that covers large parts of Swedish retail. At the same time, the platform has been supplemented with external data sources, such as demographic data from SCB, movement data from Telia, and property data from Lantmäteriet. Tools and applications have also increased in number.
Today, Prospect Mapping is a partner that helps players within the commerce sector make strategic, tactical, and operational decisions.
We are proud to collaborate with +100 brands in the Nordic region. At the same time, we continue to work in the same spirit that forms the foundation of Prospect Mapping – an open mindset, an endless curiosity, and a drive for development, as well as the conviction that all business activities are based on small and large decisions.
Selected customers
“Having access to all the data we need through a single partner is incredibly valuable. For us, this means that we can work in the same tool when making decisions about new establishments and how to work customer-focused with marketing and assortment, for both new and existing stores.”
Per Edstam, Expansion Manager at City Gross, one of Sweden's largest grocery chains.