Prospect Mapping Master Data is Sweden’s most comprehensive retail database. With current and reliable data on over 80,000 retail units, we offer a unique access to updated and validated information – tailored to your needs.

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Why choose Prospect Mapping Master Data?

Correct data – quality assured and updated

We understand the importance of having access to the right decision-making data. Therefore, our data is updated daily through a combination of APIs and manual handling. This means that you always have access to current and reliable information to support your business decisions.

Tailored to your needs

Every company has unique needs. Through Prospect Mapping Master Data, you get the information you need and choose which data you want access to. We put your needs first – and you only pay for what suits your business.


User-friendly and flexible

As a subscriber, you get access to our cloud-based tool to easily filter, sort, and find the information you need. With the press of a button, you can also export data or visualize it on a map. We also have ready-made API solutions for integration with the leading CRM tools.

Sveriges Största handelsdatabas

All the data you need – at a detailed level

Sweden’s largest retail database

With over 80,000 points of interest in Sweden, Prospect Mapping Master Data is the country’s largest database within the retail sector. It contains the most important industries and includes about 900 chains and independent retailers. Our database covers, among others, the FMCG trade, service trade, Food Service and much more. In addition, we have complete registries of FMCG and pharmacies in Denmark, Finland, and Norway.

Detailed and comprehensive

Our database has a unique level of detail. Besides basic information, it also contains details on visit addresses, contact information, geographical data, wholesale details, bank details, chain affiliation, size factors, turnover, and much more. Beyond general data, we include industry-specific details such as pharmaceutical licensing, alcohol serving licenses, and various size factors.


Clear market segments

By using the Swedish Statistical Office’s (SCB) industry classification, our data is divided into clear and detailed market segments, providing an overview of your target group and market. You can easily filter and sort as needed.

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Prospect Mapping – Your partner for retail data

Integration and collaboration

With over ten years of experience, we have extensive knowledge on how to best package and integrate our data to suit your business. Through APIs, files, Excel lists, or our cloud-based platform, you get access to what you need. Integrate your own data with Prospect Mapping Master Data to create further insights via our platform.

Efficient search

In Prospect Mapping Master Data, each registry entry is carefully named to ensure that a single search generates precise results without the risk of mixing up or the need for additional searches. All business units have both their market name and their legal name.


Compliance and security

Prospect Mapping Master Data gathers and compiles data from open sources that are fully GDPR-compliant. Access is through BankID, and if you choose to integrate your own data, it is handled confidentially within the scope of your company subscription.

“We rely completely on Prospect Mapping Master Data when balancing, optimizing, and building efficient sales districts. Working data-driven and creating different scenarios that underpin decisions is a very successful way of working.”

- Andreas Österström, National Field Sales Manager at Red Bull Sweden



Stefan Nordin

VD/CEO, Partner +46 708802793

Simon Adolphson

Business Director +46 737016702

Håkan Hünning

FMCG & Master Data, Partner +46 709821920

Henry Fosselius

GIS-expert, Partner +46 705826495

Elin Johansson

Project Leader & GIS-technician +46 723938218